Significance and influences Literature review Example | Topics and Well Written Essays - 1000 words

Significance and influences - Literature review fount stigmatization therefor is not a modern occupancy strategy although this is recently subjected into law, not solo for regulation but as well as to institute intellectual property rights to all products introduced in the market (Interband, 2004). Branding is considered very significant for business leveraging. Products are advertised and purchased regularly by consumers using its brand as basis to determine goods quality and services offered (Interband, 2004).Those brands that gather in gain significant figures of leal consumers increased the value of goods production. Quality clothes, milks, shoes, kitchen wares, appliances and the likes are often the most popular brands, thus, business managers handling these products enjoy high return of investment (Interband, 2004). With very good yield coupled with suitable business performance, share price can therefore be positively swayed. Branding commands discrimination of purchase . It also justifies increase of products prices using the presumption that these are all produced in accordance to quality standards. This experience is adjust to all pharmaceutical industry, in biotechnology, in liquor and other non-essential goods. At times due to inability of people to purchase these medicines, petitions and protest are done by government by threatening to tip over patents and permit local pharmaceuticals to produce desired medicines (Interband, 2004). Fearing that local competition willing affect sales and profit, multinational-pharmaceutical will prefer to cooperate and concede with domestic market requests following negotiations to maintain their leverage and control in the market. Economists have made some guidelines to highlight the significance of branding. Design to protect its brand, trademark polices also acknowledge securing the logos, color, names and the features of packaging products, its smells, and even the music used in advertising it (Interb and, 2004). Patent and copyright laws have been effective in protecting the producers universal rights over his products and the method of how these are marketed (Interband, 2004). As customer mostly prefer diversity of products and services that will cater their needs and expectation, companies want to hire in producing different products but are also in consideration to the interest, reputation, and values of its shareholders. Hence, companies work with innovation, answerability and social responsibility to maintain its brand image (Interband, 2004). They treat brand as both an summation and an investment for business sustainability (Interband, 2004). They correlate marketing products with business integrity and effectiveness. In case there is vigorous market competition, companies also delve at the opportunities of co-branding, franchising and licensing as profitable dealings to exploit their brands (Interband, 2004). A muscular and strategic branding is derived from sharehol ders sense of values. Branding details are also defined by incarnate business managers and is managed by brand marketers (Interband, 2004). It is often derived from an integrated component of the entire organization and is valued as an investment hence, assessed in financial terms. Nowadays, as branding becomes an international norm, brands can