Essay --

Malgudi is, and will always be a land of imagination, in which sustains, its own set of problems and dynamics. The set of take place characters is a reassuring and comforting thought. While embarking on a new Narayan novel, the readers get a feeling of familiarity with the place and the people.Right from his first chapter in Swami And Friends to the last chapter he wrote in Grandmothers Tale, he strives to show a world of conflict that is Malgudi. This is where, the beauty of his writing lies. Narayan managed to retain an average readers interest in Malgudi over a period of six decades. Malgudi was created and written about, by R.K. Narayan, keeping in mind his hometown of Mysore. Seen as place which is more or less stagnated, the same set of characters and places help the reader get a continuous reading experience. Moreover it has helped in creating a unique identity to this place. truism that Malgudi remains the same over the course of Narayans career as a writer, would be unfair . For one could see signs of development in the latter bookswhich could comport been inspired by p...

Switzerland Report 2005 Essay -- essays research papers fc

SWITZERLANDSwitzerland is an independent country that has been able to maintain its neutrality, making them honored by the major European powers. An interesting historical position is that Switzerland was not involved in either of the two World Wars. Switzerlands active role in many UN and international organizations has been a positive schema strengthening ties with its neighbors, but also letting them retain a strong commitment to neutrality. However, Switzerland did not officially become a UN member until 2002.Switzerland is located in Central Europe, east of France and North of Italy. Bordering countries are Austria, France, Italy, Liechtenstein and Germany. Bern is the capital city with Zurich being the largest city. It is mostly mountains and rolling hills with large lakes in the valleys. Switzerland is one of the most proficient-looking countries that I have had the opportunity to visit.The population taken in July of 2004 was 7,450,867. Their population growth rate is .5 4%. The total life expectancy is 80 years. The countrys nationality is Swiss. The ethnic groups that make up Switzerland are Germans at 65%, French at 18%, Italians at 10%, Romansch at 1%, and all others at 6%. With the diverse ethnic groups the primary languages follow suit with German speaking at 64%, French speaking at 19%, Italian at 8%, Romansch at .6% and other at 9%. The primary religions are Roman Catholic at 46%, Protestant at 40%, other religions equaling 5%, and an estimated 8.9% are non-religious.Switzerland is known as the Swiss Confederation, with a federal official Republic type of government. The federal state is made up of 26 cantons. Of which 20 are full cantons and six half cantons for the purpose of representation in the federal legislature. Switzerlands government is somewhat similar to that of the United States, in that they have a constitution that provides for separation of the three branches of government. Switzerlands Federal institutions areThe Federal As sembly a bicameral legislature (The Legislative Branch). The Federal Assembly is the primary seat of power. It has two houses the Council of State and the National Council. These two houses have equal power in all respects, including the right to introduce legislation. The Federal Council a collegial executive of seven members (The Executive Branch). The Federal Assembly individually elects the seven Fe... ...y at 32.3%, France at 10.8%, Italy at 10.7%, US at 5.5%, Netherlands at 5%, Austria at 4.2% and U.K. at 4.1%. The main industry is services accounting for 69.1%, then industry at 26.3%, and agriculture at 4.6%. Switzerlands energy or electricity production is 68.68 billion kilowatts, 110/220V and 50H.Switzerland is a member of the UN, The World Trade Organization, the International Monetary Fund, the World Bank, and the Organization for Economic Cooperation and Development. Switzerland maintains diplomatic dealings with almost all countries and historically has served as a neutral intermediary and host to major international treaty conferences. Switzerlands ability to maintain good relationships with so many countries and its power to stay neutral, along with its economy being so advanced and prosperous makes it a prime market for global marketing. It would be a safe market for a business to invest their time and energy in creating a marketing strategy to begin importing and trade with Switzerland.Works CitedThe World Factbook Feb. 10, 2005. Switzerland. 2005 . Michigan State University 2001-2004. globalEDGE/country insights. 13 February 2005 .

Plath’s Daddy Essay: Father and Husband as Vampires -- Plath Daddy Ess

Father and Husband as Vampires in Plaths DaddyThe poem Daddy by Sylvia Plath concludes with the exemplary scene of the speaker killing her vampire father. On an obvious level this represents Plaths struggle to deal with the haunting influence of her own father who died when she was a teensy girl. However, as Mary G. DeJong points out, Now that Plaths work is better known, Daddy is generally recognized as more than a confession of her personal feelings towards her father (34-35). In the background of the poem the scenes symbolism becomes ambiguous because mixed in with descriptions of the poets father are clear references to her husband, who left her for another woman as Daddy was being written. The bother for the reader is to figure out what Plath is saying about the connection between the figures of father and husband by tying them together in her poem. A jot lies in the final image she uses, the vampire. In todays movies and books vampires are portrayed as humans who have g ained immortality and power in exchange for the need for blood and scheme of sunlight and crosses. However, Plath wrote her poem in 1962, and since then our cultures image of the vampire has changed drastically. Historically, people who were transformed into vampires were no longer the same human beings. Instead, they became dickenss who retained only the material appearance of their former selves. Our interpretation of the poem is affected if we assume that when Plath wrote about a vampire she had in mind the older conception of a monster which took over the body of a now dead human. With this image in mind we will tend to look for ways the duality of father and husband in the poem correspond to the vampires dual i... ...the memory of her fathers equally painful though unintentional abandonment. Despite the mixing of father and husband in the rival of Daddy it is obvious which man Sylvia Plath is addressing with the poems last line, written during the breakup of her marriage a nd three months before her suicide Daddy, daddy, you bastard, Im through (80). Works Cited Cam, Heather. Daddy Sylvia Plaths Debt to Anne Sexton. the Statesn Literature 59 (1987) 429-32. DeJong, Mary G. Sylvia Plath and Sheila Ballantynes Imaginary Crimes. Studies in American Fiction 16 (1988) 27-38. Ramazani, Jahan. Daddy I Have Had to Kill You Plath, Rage, and the Modern Elegy. Publications of the Modern Language Association of America 108 (1993) 1142-56. Srivastava, K.G. Plaths Daddy. The Explicator 50 (1992) 126-28.

Antigone :: essays research papers

Antigone, a play written by Sophocles, became a classic due to its timeless subject matter. In this play, the Greek dramatist reflected mainly on civil disobedience. Antigone believes in individual rights over state rights. Creon, however, strongly believes in putting state over religion. The play non only revolves on these two political and religious issues, provided it also deals with the battle of the sexes.The play is about a strong-willed woman, Antigone, defying the laws of a proud king, Creon. Antigone is mangled between her devotion to the gods, her brother Polynices, and her loyalty to the king. Creon, ruler of Thebes, issued the order to leave the traitor Polynices body unburied. He must be left unburied, his corpse carrion for the birds and dogs to tear, an grossness for the citizens to behold (229-31) Antigone was not about to simply obey Creons absurd decree. She felt that her personal responsibility was to the gods and her family rather than the king. She then ask ed Ismene, her sister, to assist her with the burial, but was denied either help. Ismene justified her decision by telling Antigone that they were already punished and that there was no need to make matters worse for the two of them by defying Creons law.Oh my sister, cogitate- think how our own father died, hated, his reputation in ruins, driven on by the crimes he brought to light himselfto gouge out his eyes with his own hands- then get downhis mother and wife, both in one, mutilating her life in the twisted noose- and last, our two brothers dead in a single day, both shedding there win blood, poor suffering boys,battling out their common destiny hand-to-hand. (60-69)I, for one, Ill beg the dead to forgive meIm forced, I have no excerptI must obeythe ones who stand in power. Why rush to extremes?Its madness, madness. (78-81)Antigone was disappointed at first, but decided that she will bury Polynices with or without Ismenes help. You have your excuses. I am on my way,Ill rais e a mound for him, for my dear brother. (95-96)Creon was warned about a plan to bury Polynices and later found the culprit, Antigone. He issued a death sentence for her defying action. Creon informed his son, Haemon, of his fiancees deceit. Haemon, however, defended his beloved fiance. He told his father that the whole city was on her side, but everybody was afraid to speak out against him.

Persepolis Essays -- Marjane Satrapi

PersepolisAmazing, intriguing, and unimaginable are just a few voice communication to describe how I felt about Persepolis opus I read this true conduct story of Marjane Satrapi. This book has helped me to consume all the life struggles, wide-cut times, and adversities that Marji faced between the ages of nine to thirteen. The Islamic rotary motion had such a daunting effect in the Middle East, especially in the county of Iran where Marji and her family resided. In the course of study of 1979 all that Marjane knew what it was like to not have to be forced into coding a veil. Before the Islamic Revolution she was able to attend a a French Non-Religious school where girls and boys were allowed to study and play together. unfortunately her world of carefree ness ended once the Islamic government decided to change their ship canal and force others to conform to their religious beliefs of what is right and wrong. Marjanne was setd by two very independent and brilliant parents wh o were upper middle class people. Her parents tried to raise her to believe that she could be anything that she wanted to be as long as she put her mind to it. Mr. Satrapi would give Marji books on communism and by Marz, because her father was a Marxist. Once the Islamic revolution took over Iran Marji had to wear the veil and was not allowed to go to school with her male friends because it is not of Islam for children of different sexes to be educated in a unisex school environment. Marjanes mother Mrs. Satrapi was a protester and her and her husband believed in protesting for things that they did not believe in. Protesting was seen as demonstrations that meant bad to all who participated in them. sanitary Mrs. Satrapi, was photographed by a German photographer in the act of protesting one day... ...had a law that if a virgin woman was against the Islamic Revolution she would be married first to her enemy and she would be de-virginized and consequently killed. I found this real ly appalling not only were these girls about to be killed because they had different opinions, only first their innocence would be taken from them. I really enjoyed this book and it made me sympathize with the good people in the Middle East. It was nice to see how Marjane Satrapi grew up and try to learn how difficult life was for her and her people. This book made me really grateful for all that I have been blessed with through God. This new(a) taught me a lot about Iranian account and how the whole Islamic Revolution began. This novel was so good that I am in the wait on of going to buy the follow-up to her novel. BibliographySatrapi, Marjane. Persepolis. Paris Pantheon Books, 2003. Persepolis Essays -- Marjane SatrapiPersepolisAmazing, intriguing, and unimaginable are just a few words to describe how I felt about Persepolis while I read this true life story of Marjane Satrapi. This book has helped me to see all the life struggles, good times, and adversities t hat Marji faced between the ages of nine to thirteen. The Islamic Revolution had such a daunting effect in the Middle East, especially in the county of Iran where Marji and her family resided. In the year of 1979 all that Marjane knew what it was like to not have to be forced into wearing a veil. Before the Islamic Revolution she was able to attend a a French Non-Religious school where girls and boys were allowed to study and play together. Unfortunately her world of carefree ness ended once the Islamic government decided to change their ways and force others to conform to their religious beliefs of what is right and wrong. Marjanne was raise by two very independent and brilliant parents who were upper middle class people. Her parents tried to raise her to believe that she could be anything that she wanted to be as long as she put her mind to it. Mr. Satrapi would give Marji books on communism and by Marz, because her father was a Marxist. Once the Islamic revolution took over Ira n Marji had to wear the veil and was not allowed to go to school with her male friends because it is not of Islam for children of different sexes to be educated in a unisex school environment. Marjanes mother Mrs. Satrapi was a protester and her and her husband believed in protesting for things that they did not believe in. Protesting was seen as demonstrations that meant bad to all who participated in them. Well Mrs. Satrapi, was photographed by a German photographer in the act of protesting one day... ...had a law that if a virgin woman was against the Islamic Revolution she would be married first to her enemy and she would be de-virginized and then killed. I found this really appalling not only were these girls about to be killed because they had different opinions, but first their innocence would be taken from them. I really enjoyed this book and it made me sympathize with the good people in the Middle East. It was nice to see how Marjane Satrapi grew up and try to learn how di fficult life was for her and her people. This book made me really grateful for all that I have been blessed with through God. This novel taught me a lot about Iranian history and how the whole Islamic Revolution began. This novel was so good that I am in the process of going to buy the follow-up to her novel. BibliographySatrapi, Marjane. Persepolis. Paris Pantheon Books, 2003.

Persepolis Essays -- Marjane Satrapi

PersepolisAmazing, intriguing, and unimaginable are just a few words to place how I felt about Persepolis while I read this true life story of Marjane Satrapi. This maintain has helped me to see alone the life struggles, good times, and adversities that Marji set about between the ages of nine to thirteen. The Islamic Revolution had much(prenominal) a daunting effect in the Middle East, especially in the county of Iran where Marji and her family resided. In the year of 1979 all that Marjane knew what it was like to not have to be aimd into wearing a obscure. Before the Islamic Revolution she was able to attend a a french Non-Religious school where girls and boys were allowed to study and play together. Unfortunately her creation of carefree ness ended once the Islamic government decided to change their ways and force others to conform to their religious beliefs of what is right and wrong. Marjanne was raised by two very independent and brilliant parents who were upper middle class people. Her parents tried to raise her to commit that she could be anything that she wanted to be as gigantic as she put her mind to it. Mr. Satrapi would give Marji books on communism and by Marz, because her father was a Marxist. one time the Islamic revolution took over Iran Marji had to wear the veil and was not allowed to go to school with her male friends because it is not of Islam for children of different sexes to be educated in a unisex school environment. Marjanes mother Mrs. Satrapi was a sales demonstrator and her and her husband believed in protesting for things that they did not believe in. Protesting was seen as demonstrations that meant bad to all who participated in them. Well Mrs. Satrapi, was photographed by a German photographer in the characterization of protesting one day... ...had a law that if a virgin woman was against the Islamic Revolution she would be espouse kickoff to her enemy and she would be de-virginized and then killed. I found this in truth appalling not only were these girls about to be killed because they had different opinions, but first their innocence would be taken from them. I really enjoyed this book and it made me sympathize with the good people in the Middle East. It was nice to see how Marjane Satrapi grew up and try to learn how difficult life was for her and her people. This book made me really grateful for all that I have been blessed with through God. This novel taught me a lot about Iranian history and how the totally Islamic Revolution began. This novel was so good that I am in the process of spill to buy the follow-up to her novel. BibliographySatrapi, Marjane. Persepolis. Paris Pantheon Books, 2003. Persepolis Essays -- Marjane SatrapiPersepolisAmazing, intriguing, and unimaginable are just a few words to describe how I felt about Persepolis while I read this true life story of Marjane Satrapi. This book has helped me to see all the life struggles, good times, and advers ities that Marji faced between the ages of nine to thirteen. The Islamic Revolution had such a daunting effect in the Middle East, especially in the county of Iran where Marji and her family resided. In the year of 1979 all that Marjane knew what it was like to not have to be agonistic into wearing a veil. Before the Islamic Revolution she was able to attend a a French Non-Religious school where girls and boys were allowed to study and play together. Unfortunately her world of carefree ness ended once the Islamic government decided to change their ways and force others to conform to their religious beliefs of what is right and wrong. Marjanne was raised by two very independent and brilliant parents who were upper middle class people. Her parents tried to raise her to believe that she could be anything that she wanted to be as long as she put her mind to it. Mr. Satrapi would give Marji books on communism and by Marz, because her father was a Marxist. Once the Islamic revolution to ok over Iran Marji had to wear the veil and was not allowed to go to school with her male friends because it is not of Islam for children of different sexes to be educated in a unisex school environment. Marjanes mother Mrs. Satrapi was a protester and her and her husband believed in protesting for things that they did not believe in. Protesting was seen as demonstrations that meant bad to all who participated in them. Well Mrs. Satrapi, was photographed by a German photographer in the act of protesting one day... ...had a law that if a virgin woman was against the Islamic Revolution she would be married first to her enemy and she would be de-virginized and then killed. I found this really appalling not only were these girls about to be killed because they had different opinions, but first their innocence would be taken from them. I really enjoyed this book and it made me sympathize with the good people in the Middle East. It was nice to see how Marjane Satrapi grew up and try to l earn how difficult life was for her and her people. This book made me really grateful for all that I have been blessed with through God. This novel taught me a lot about Iranian history and how the whole Islamic Revolution began. This novel was so good that I am in the process of going to buy the follow-up to her novel. BibliographySatrapi, Marjane. Persepolis. Paris Pantheon Books, 2003.

Why Aliens Are Real

All around the world, theres one topic a lot of people talk or so. Some people talk about economics, almost talk about pop culture. The topic Im going to be addressing is why I think Aliens are real. Throughout time, there has been many things that educate us believe they are real, like the Roswell Incident. A quick recap of what happened was that what is thought to be a UFO crashed near a ranch in Roswell, New Mexico. The U. S. overnment then took the UFO and told e actuallyone that what the rash was Just debris from the crash of an experimental high-altitude surveillance balloon belonging to what was then a classified (top secret) computer programme named Mogul. This may seem unlikely and unrealistic, as if coming from a movie, but that is because this inspired many alien movies to prop up. This might be one of or maybe the most famous alien incidents ever reported, but there is a more believable one and that is The Wow Signal. In 1977, The bear-sized Ear radio telescope in O hio State University picked up an unusual signal.The Big Ear used number and letters to identify the strength of a signal, O being nothing, Z being a strong radio signal. One time, a signal came in variation 6EQUJ5 from what seemed to be an empty perspective in space. Dr. Jerry R. Ehman recognized this and was completely shocked, so he circled the signal in the data sheet and wrote next to it Wow , giving the signal its name. The closest head to where the signal came from was 220 million light years away, meaning the signal came from out of no where.It is believed that this signal was ransmitted by aliens, but we still have no certain proof it is. Now, the bible does say we are the only planet with living beings, but think about this, how big is space? We have no hint of how big it is because it is that big. Being that big, wouldnt there be a possibility that there is a world that has living beings in it? What if the society on that planet is more advanced in technology than ou rs and the reason they were able to send the signal was because of a super strong radio signal they aimed at us from some machine they made? at possibility is there and i honestly believe that is the truth. I feel like we are aliens to them and they are trying to choke with us. Space is so enormous, we cant make decisions of what is out there yet. It is like reading the beginning of a novel and declaring you know exactly what the story is about without reading it. We still have a lot to explore about space, so until we examine every single star, moon, planet, galaxy, anything that is out there, you cant say aliens dont exist because they very well could.

Dominating the poem Essay

Ode to nightingale is an antithesis of life and death, with death very much dominating the poem (Keats suffered from tuberculosis, and his description of men suffering in Ode to a Nightingale could indicate that he himself was in great put out when he wrote the poem), whereas The Prelude describes a conflict between man and nature, and Ode to Autumn is simply admiring an aspect of nature. However, Keats and Wordsworth two allude to noble-mindeds expressed in the philosophical viewpoint Romanticism. Wordsworth thought that the individual could understand nature without society or civilisation, and this is the stance that he takes in The Prelude.The parable of a single person in a boat in the middle of a huge lake represents one person in isolation from society. The jackpot that towers over the person in the boat represents the raw power of nature, so much more powerful than a mere human (a Romantic ideal is that nature comes first, while people and their thoughts and activities c ome second. Wordsworth takes it to extreme in The Prelude with his descriptive comparison of the huge peak, black and huge and the little boat. The re tooth root comes across very vividly in the poem, and man seems insignificant when compared with the huge and mighty forms, that do non live like living men.)Keats besides expresses his idea of the power of nature, but from a different viewpoint. He does not see nature as raw, wild power that is a colossus compared with unsubstantial humans. He instead regards nature as a friend in suffering (in Ode to a Nightingale Now more than ever it seems rich to legislatewhile thou art pouring thy soul abroad) and as a thing with its own magic (Ode to Autumn Where are the songs of Spring? gestate not of them, thou hast thy music too)In Ode to a Nightingale Keats also sees the nightingale as a thing of immense spiritual power, something so powerful that it can trigger his imagination and send him into a fantasy world of verdurous glooms and winding mossy ways where he can forget his pain for a short while, even though afterwards he is forced to realise that his poetry cannot help him escape his pain permanently (the fancy cannot cheat so well as she is famd to do, deceiving elf.)This is another similarity which the two writers share they both describe spiritual experiences that have happened to them. Wordsworth describes the effect that the view of the megalithic structure mountain had on him (but after I had seen that spectacle, for many days, my brain worked with a dim and undetermined sense of unknown modes of being) and describes his feelings of solitude and snowy desertion that were a trouble to his dreams.Keats uses a lot of very entrancing imagery (soft incense, embalmed darkness, pastoral eglantine, musky rose, salutary of dewy wine and murmurous haunt of flies all create a very clear picture of the fantasy world Keats has conjured up in his imagination, influenced by the song of the nightingale) and emotive language (the poem is full of exclamations such as Away, Adieu and Folorn that seem almost like laments, especially in the case of thou wast not born for death, immortal Bird) in Ode to a Nightingale, succeeding in drawing the reader into an bond with his thoughts where they can see, larn and smell everything that Keats is experiencing.This sort of empathy through poetry is very difficult to achieve, though Keats also manages it in Ode to Autumn through his descriptions of season of mists and mellow fruitfulness. Keats does not reflect much on his experience in Ode to a Nightingale, except only to wonder was it a vision, or a waking dream?Do I wake or sleep? However, this last question lets the reader themselves reflect on the meaning of the nightingale (though throughout the poem the references to easeful death and darkling make it obvious that the bird symbolises death.)Keats and Wordsworth have widely different styles of writing. Their poems greatly differ in language form and structure, especially between Wordsworths unreserved language and Keats traditionally embellished diction. However, both poets have had troubled times in their lives, and their poems (Ode to a Nightingale and The Prelude) reflect this. They both portray their spiritual encounters with nature as having had a great effect on them, which is in keeping with the Romantic ideals of nature and spirituality. They also express their Romantic views of nature as a source of power, though they have different views on the type of power that nature possesses.

Personal leadership development plan Essay

IntroductionThis paper defines the loss attractionship and discusses necessary steps to make to touch a well-developed strategy cast. There are many definitions of lead and so far leadership professionals have diverse views about it. Leadership is not about your position, top executive or rank, for me, leadership involves the self-awareness, identifying your weakness and strengths. Leadership involves taking opportunity the rst and applying personal self-control methods to win the second, surrounding yourself with the right group to overcome some of your faults where the net goal is to win the trust of your complyers to move them toward a mutual goal.From an opposite standpoint, the spearhead should be able to recognize his team needs, inspire them and lead toward the improvement to make many other leaders. Being a leader in a governmental ministry, where the number of permanently employed staff is night club hundred, appropriate leadership strategy and skills is needed to cover up the daily challenges in the ministry. Therefore, it is very necessary to develop a good and materialistic emergence plan in leadership to handle these challenges.Mission, vision and core valuesThe vision of this maturation plan of a project is to be the leading leader in developing and creating new leadership and leaders in the team of the ministry. The mission of my development plan is to develop a performance management schema to make certain of executing the strategy and clear accountability. The core values of this new leadership strategy or plan is pledging to high moral standards, frankness, and uprightness, and cover excellence, eminence service and incessant improvement from my followers.BodyWhen developing the development need plan, it very necessary to understand diverse leadership styles and an emotional sharpness, strengths and weaknessrelated to it. Effective leadership eludes many people and organizations (Goleman, 2000). The most successful leaders hav e stronghold and weakness in the following emotional acumen know-hows motivation, social skills, self-awareness, understanding, and self-regulation. They are half a dozen method of leadership each one of them applies the key component of the emotional intelligence in not the same combinations. The six basic leadership styles include coercive, pacesetting, authoritative, coaching, affiliative and democratic. The coercive style is very appropriate in a setback situation, after handling workforces difficulties it involves do as the impress says, however, it limits organizational flexibility and weaken motivation.In the pacesetting leadership, a leader set high standards of performance which the followers use as impact on dictatorial motivation, but it overwhelm some of the followers. Coaching style focuses on personal development. An authoritative method is the one that uses a accompany me tactic. It organizes well in the manufacturing that is in an implication however, it is not effective when dealing with more experienced professional than you. A democratic method gives my followers a voice in the decision-making, but it gives birth to endless meeting. The last in the leadership styles is an affiliative method, it valid in coming up with the team accord or growing morale. only the style focus on praise give the axe permit a poor act to go uncorrected.To come out as the top spearhead, I should know more than one method of management. Being this physique of a leader, it is flexible in changing from one style to the other as per statement of the circumstances. The more method I understood, the better. In particular, being able to switch from one form of style to the other, as the situation dictate, make the best organizational environment in the ministry.Incorporating aspects of each of the three elemental charm proportions, a character-based trailblazer is best seen as an agent of moral change (Wright& Lauer, 2013). Another development need plan is my ch aracter, strengths and weakness. Character is defined as the intellectual and ethical attitudes that leave one sensation most piercingly and deeply energetic and active. The real me stress the importance of being as exact as possible in outlining the character idea. In thatregard, a character-based leader is someone with the essential self-abnegation (ethical discipline) to generously act on his or her own wish (moral autonomy) to motivate, sustain, and change the beliefs and attitudes of both self and followers.Best viewed as giving an all-embracing moral scope, the character-based leader has the standpoint to unceasingly strive to move his or her organization, team or group past narrow, self-interest chases toward the accomplishment of mutual good goals (ethical attachment). tour draft copy on a number of viewpoints, including servant, mystical, values-based and reliable, character-based leadership is notable by its vital obedience to a core moral context. This ethical focus is drawn clear when compared with values-based classes to leadership. The weakness in my character is that I dont provide consideration to facts, and I dont push people hard.Ambiguity leadership is another area considered in the project development of the need plan. Models for leadership admit uncertainty as a datum of life for employed leaders. While we consider uncertainty grasses upon us, in reality, it exists every day. In fact, one could claim that equivocalness is just the way stuffs are in a post-industrial group. Just uniform most people, uncertainty makes me panic. It can collapse a plan. bar the ability to engage amid uncertainty is no more difficult than measuring any of the other important traits that we look for in self-assessments and multi-rater feedback (Peterson& Mannix, 2003).It can create someone lose Slumber. It can stop you in your ways. Most people try to evade it. Measuring the capability to engage amid doubt is no harder than gauging any of the other vital ch aracters that we consider for in self-assessments and multi-rater response. The personalities of indecision tolerance can also be show through coaching and interviews.Ambiguity architect program can help in accessing the comfort related with discomfort. This program identifies eight kinds of employers founded on their comfort level with vague conditions and their know hoe at dealing the resultant uncertainty. The third type is the Future scanners These folks are actually fluid philosophers who want to stab how a ministry runsand continually consider how it will play out in future settings. They are not seers, but in its place demonstrate a curiosity for the forthcoming. Number four on the category is the Tenacious challengers These folks are tire-less in resolving problems. They will, in some circumstances, drive others to do likewise, even though it is not always valued. If they dont stimulate others, they will be seen as rough or worst-case state or punitive.Fifth on the sorts i s Exciters These persons were mutual in the study. They adore what they do and they need everybody else to like what they do, too. Sixth are the Flexible adjusters These influential exhibit two inclinations the capacity to admit theyre incorrect and the ability to trade changes to folks whose conceit is against the adjustment. This is shown to be an exclusively important advantage in corporate. Seventh of the list are the Simplifiers Using utter or written approaches, these persons are able to take complex ideas and help everyone in a ministry understand where the organization is heading. Being a simplifier seems to be some thing that can be well-read. The last but not least are the Focusers Last but not least, focusers have the ability to pinpoint and spell the critical a few(prenominal) actions that require to be done, as well as change to a diverse set of actions at the correct time.The development also recognized sets of manners that tend to limbs performance during ambiguous times and used these to categorize workers. First are the Poor transitioners These folks have difficulty changing from one kind of duty or conduct to another. Pointers of this feature might include being really capable at some jobs but extremely dared by others. snatch under this category are the Wet blankets They reduce the energy of a group. They may lack zeal for their own work and respond adversely to the trueness of co-workers. Third are the Conflict avoiders These persons tend to be overly accepting, often the result of being highly opposed to potentially provocative or intense situations. Fourth are the Muddy thinkers They show misperception that at times is self-inflicted. They process matters in a way that makes the dis vomites more difficult than need be.The last thing to include in the strategic plan is the assignments development. Using development job assignments productively will havepositive benefits for both the individuals and the organization (Montross, 1992). F irst allow me consider some of the crucial caveats for applying assignment development. Firstly, individuals selected for an evolving assignment should be told the reason why they are getting the assignment. Furthermore, a helpful structure should be put in place. In logic, the greater the expansion stage for the individual and the more counterculture for the group the more backup should be provided.ConclusionIn the development plan and the strategy for the ministry I have clearly elaborated the main things to include in the plan that include leadership styles (power and fault), character growth, use of duty and ambiguity (causes, effects and how to deal with it in an organization). In the character section, I have described the strength and weakness of myself being honest, failing to do a follow up etc.ReferencesD, G. (Ed.). (2000). Leadership gets result. HARVARD BUSINESS, MAR/APRI Peterson, R. S., & Mannix, E. A. (2003). Leading and managing people in the dynamic organization. M ahwah Lawrence Erlbaum Associates. Wright, T., & Lauer, T. (2013). What is character and why it really does matter.Organizational Dynamics, 42, 25-34. Montross, D. H., & Shinkman, C. J. (1992). Career development Theory and practice. Springfield, Ill., U.S.A C.C. doubting Thomas

Festivals Essay

Festivals is a celebration of life. These celebrations bring peace and joy to the humanity ,and ameliorate the monotony of life. Festivals argon numerous in my country. We can divide festivals into three kinds national, religious and seasonal. In connection with the first kind, the national festivals are celebrated with corking patriotic favour. The second represents the religious association of people. The third marks the change of season that public celebrate their faith or seasonal change with merriment and enthusiasm. In my beloved country, The national festivals as Hala February it is an annual festival, that is organized by Kuwait city. Being a distinct month in Kuwait because, it coincides with two Kuwaits National and Liberation Days. Kuwait, in February, is kn consume for its moderate weather and beauty of nature. Festivals are organized during all in all the month. Variety of activities, carnivals and special events are organized through the festival. Festival attendan ts, also, enjoy spending their time in shopping, as well as, attending musical parties, poetry evenings, cultural seminars and plastic arts. many an(prenominal) opportunities are available for winning special prizes and gifts in the daily raffles. In addition, sport teams on both the local and international level participate in the unhomogeneous activities held in the Kuwait sporting clubs. The religious festivals as Eid Al-Fitr All Kuwaiti people look very happy, everybody wake up early in the morning and wear the best of clothes that one possesses. Then, they go to perform Eid prayer in open areas or at mosques.After the prayer, people unremarkably visit their family, friends, give gifts to children, and make phone calls to distant relatives to give well-wishes for the Eid. These activities traditionally continue for three days. The entire 3-day period is an official holiday. The seasonal festivals as vernal Years Eve it is one of the most celebrated days in the world. It is s omething that we all look forward to. It marks the beginning of a stratum and the end to another year. This day is shaped by different customs and traditions. Each culture celebrates this festival in its own way. Every country has its own way to celebrate New Years Eve. In me country, Streets become crowded with people celebrating the advent of the New Year with fireworks in a festal occasion. The celebration continued at the maritime facade of the Gulf beach where citizens and foreigners had gathered to observe the wonderful event, there are other celebrations at various commercial complexes and in areas along the Gulf beach, whilemotorists performed amazing stunts on the roads. People enjoy the entire day, taking rest and welcoming the year with all high spirits and enjoyment. They get together with friends and family makes it more exciting and fun. Everybody hopes and wishes that the year ahead would give them peace, harmony, happiness and wealth, not only for them but to manki nd crossways the globe. Finally, Festivals are part of ones custom, culture and tradition. They are there for us to celebrate. It helps us forget our routine. It gives us some momentary, mental and physical easiness and thus frees us from die shackles of monotonous work. It is a celebration, entertainment or series of performances of a certain kind, often held periodically.

Book Design Essay

Process of Book Making 1. Idea 2. Manuscript 3. Contract/ Agreement 4. Editing 5. Proofreading 6. Typesetting 7. Editing 8. Correction (book layout) 9. Page Layout 10. Editing and subject 11. Film making 12. Plat Making 13. Printing 14. Binding 15. Packaging 16. Distribution THE IMPORTANT OF BOOK DESIGN 1. Poor design can weakened sales People Do Judge a book by its cover 2. Book design size of books body copy headings or titles running head chapter numbers 3. Book Design Approach (Marshall Lee Transparent Approach Mood approach.DISTRIBUTION & BOOK FEATURE Book stores attractive jacket, inscrutable and hefty bulky) appearance and colorful Gift book large, expensive and exclusive Mail order light weight paper Library strong dressing Design unusual format Die-Cut (Children Books) LINEUP OF NON-FICTION BOOK Preliminary Page/ Front-matter Half-title page Full title page Advertising card Copy effective page and catalog number Dedication Acknowledgment Preface or forward Table of co ntent List of illustration, list of abbreviation etc Introduction concealment Stitching binding.Adhesive binding Mechanical binding STITCHING BINDING Side and saddle stitching 1. Simple binding method 2. Inserting one or more wires through the fold line 3. Suitable for thinner book and publication brochure, booklets, newsletters and magazines. ADVANTAGES OF STITCHING BINDING 1. Flatter than perfect binding 2. Quicker retroversion 3. Lower cost DISADVANTAGES OF STITCHING BINDING 1. Working in signatures in four pages or panels 2.Not durable (heavy duty) and inappropriate for heavy use 3. gumption forms a blunt point 4.Thick and small-format have a tendency spring open ADHESIVE BINDING LAY-FLAT & OTABIND Uses glue to hold pages together Appropriate for thickness book Stacking up assembly Backbone is roughened for glue Trimming side head, foot and face ADVANTAGES OF ADHESIVE BINDING1. Strong binding 2. sinister use and heavy duty 3. Signatures in single leaves DISADVANTAGES OF ADH ESIVE BINDING 1. Costly than stitching binding 2. Spine for thick publication 3. Do not lay-flatter MECHANICAL BINDING Spiral Binding 1. Manual and workbooks 2. Single loop/ metal or plastic wireADVANTAGES OF SPIRAL BINDING 1. Lay-flatter 2. turnabout 3. readiness of use DISADVANTAGES OF SPIRAL BINDING 1. No printable spine 2. Not appropriate for books that to display at library and bookstore 3. Facing pages steps up when open 4. expect greater margin. WIRE-O Binding 1. Double looped wire with interlocking (join together) that run through holes punched in the binding edge. 2. Sturdy and attractive 3. Calendars, cookbooks etc ADVANTAGES OF WIRE-O BINDING 1. Lay-flatter 2. Turnaround 3. Ease of use DISADVANTAGES OF WIRE-O BINDING 1.No printable spine 2. Not appropriate for books that to display at library and bookstore 3. Facing pages steps up when open 4. Require greater margin. Plastic Comb Binding 1. Punching slots or holes through the binding edge and inserting formed of plasti c material 2. Does not go away 360 degree 3. Easy to insert and removed papers with proper materials ADVANTAGES OF PLASTIC COMB BINDING 1. Suitable for reports and materials that need frequent updating 2. Available in many colors DISADVANTAGES OF PLASTIC COMB BINDING 1. No printable spine 2.Not appropriate for publications that to display at library and bookstore 3. Require greater margin. PUBLISHING ON DEMAND 1. On-demand printing can be specify as short notice and economical print runs 2. By employ POD technology, book original is stored in digital and is not printed until it is ordered 3. With much(prenominal) innovative approach, no books are printed unnecessarily, avoiding the problem of a storage cost and safeguard backlist titles. 4. Sometimes it called custom publishing but that is usually associated with book that is assembled from distinct bits and pieces.ADVANTAGES PUBLISHING ON DEMAND 1. On-demand printing can be defined as short notice and economical print runs 2. By using POD technology, book original is stored in digital and is not printed until it is ordered 3. With such innovative approach, no books are printed unnecessarily, avoiding the problem of a storage costs and safeguard backlist titles. 4. Sometimes it called custom publishing but that is usually associated with book that is assembled from different bits and pieces.

The Sixth Sense Film Analysis

With a close up of the pose, the clip begins with our view of the jibe only in look of Malcolms recent lay out, which is made to tellm insignificant as we cant read the writing despite it cosmos in centre of the frame. The award is in a red frame. This already seems to be warning to both Malcolm and Anna that danger could be heading their way, especiall(a)y during the reflected close-up savour of the two. It overly makes us respect why this prop appears slanted on the chair.This suggests that the award is a symbol of danger. Also, the red lighting on the pas de deux from the fire leads us to believe that they atomic number 18 now the central target of a redoubted presence. Which we see in upcoming events. The only sound we hear is diegetic, though its real quietude which gives off-key a calm atmosphere but may also suggest we should be listening for something. In the shot where the couple are reflected in the frame, we see that she is lower down than him showing the characters importance.000608 A astray shot is used to show the scenery and expensive objects. We can see that they are a wealthy couple through the setting. The large living path has what looks to be expensive furnishings and an ornate fireplace as substantially as a grandfather clock and pendent in the equally big hallway. We also can assume this as Malcolm is wearing a jumper with a rowing club logo, something we often tie with richer people. The couple then head up the stairs and discover the house has been broken into.The setting suddenly becomes dark and we see Annas shadow on the wall, Shes impersonateed to the right in front of the decipherable window showing a dangerous stain, this is also hinted as her back is turned on the dark manner insinuating there may be something lurking in the shadows, which is why the lighting is very low key and dull. We hear some diegetic sound though its rather quiet which helps to change the atmosphere from relaxing to a tense and susp icious one.000641 Malcolm approaches his wife to see what the problem is, with this we get a point of view shot, the television photographic camera examines the ditch before tracking up to the smashed window, the shot lasts approximately 8 seconds and allows us to take in the situation. The phone on the ground makes a beeping mental disorder similar to the sound of a warning al subdivision which should be seen as a warning in its self. The affray then dies out which links to Malcolms life later in the scene.We can assume this scene is centred around Malcolm as its his view were seeing from, its also his pouch we see on the groundwork sprinkled with shattered glass as well as earlier the winning of the award. 000654 A mid-shot Is used to show Malcolm being preventative of his wife. As the couple have now taken off there expensive jackets/cover ups it seems they also lost the power that comes with it. 000708 The camera slowly zooms towards Malcolm and instantly cuts back to a point of view shot, as this happens we hear the non- diegetic music increasing the tautness.As we see Malcolm begin to move we also hear the faint noise of movement from the intruder, this (as well as the camera shot) is allowing the audience to capture that the intruder is standing in the bathroom. We see in a point of view shot to add tension as well as close ups so the audience can see the expression on Malcolms face. Though the aloofness from the bathroom and the position of Malcolm isnt far at all 13 seconds pass before we discover who is in the room, the time has been stretched out to cause more tension.000713 The prototypical view we get of the bathroom is of the floor as the shot is still from Malcolms point of view, the fact we see the floor before the camera moves up shows that he isnt confident enough to look straight ahead, the shot then is then zoomed out to create a full clay shot. its obvious the man we see (Vincent) isnt mentally stable due to the break in, his body language and the fact hes took the mass of his garment off, knowing this Malcolm speaks quietly trying to keep a clam atmosphere.As Vincent moves towards the door we hear the diagetic sound return, we also see Malcolm and his wife are awake of the danger, when Vincent moves ambient and Malcolm steps back. 000910 A mid-shot frame is used when Vincent starts to become angry and upset making him unpredictable and therefore more of a risk, the pan crosswise Vincents face to allow us to see the emotions and then does the same to Malcolm. Vincents body language also tells the audience how unstable he is, one armis protect him throughout, hes also very closed and shrugged which also gives off the sense of fear.The scene becomes very quiet with the only sound being whispers and crying. 000951 A mid-shot is used as Vincent shoots the gun. High key lighting has been used to show whats going on as its done very quickly. The loud gunfire comes as a shock to the audience as its been very quiet which adds more shock, within seconds Vincent turns the gun on himself.The camera pans while this happens. Malcolm was shot in his rowing jumper, making it ironic that he was shot right in front of his rowing photo in which they all look gifted and full of life. 001027 A crane movement is used to end the scene, the screen then fades black and remains dense for a instant before playing the same non-diegetic music as earlier in the scene. The lighting is very dark and the room is a localisation which represents the current situationThe sixth sense film analysisWith a close up of the award, the clip begins with our view of the couple only in reflection of Malcolms recent award, which is made to seem meaningless as we cant read the writing despite it being in centre of the frame. The award is in a red frame. This already seems to be warning to both Malcolm and Anna that danger could be heading their way, especially during the reflected close-up shot of the two. It also ma kes us wonder why this prop appears slanted on the chair.This suggests that the award is a symbol of danger. Also, the red lighting on the couple from the fire leads us to believe that they are now the central target of a dangerous presence. Which we see in upcoming events. The only sound we hear is diegetic, though its very quiet which gives off a calm atmosphere but may also suggest we should be listening for something. In the shot where the couple are reflected in the frame, we see that she is lower down than him showing the characters importance.A wide shot is used to show the scenery and expensive objects. We can see that they are a wealthy couple through the setting. The large living room has what looks to be expensive furnishings and an ornate fireplace as well as a grandfather clock and chandelier in the equally big hallway. We also can assume this as Malcolm is wearing a jumper with a rowing club logo, something we often associate with richer people. The couple then head up stairs and discover the house has been broken into.The setting suddenly becomes dark and we see Annas shadow on the wall, Shes positioned to the right in front of the open window showing a dangerous situation, this is also hinted as her back is turned on the dark room insinuating there may be something lurking in the shadows, which is why the lighting is very low key and dull. We hear some diegetic sound though its rather quiet which helps to change the atmosphere from relaxing to a tense and suspicious one.Malcolm approaches his wife to see what the problem is, with this we get a point of view shot, the camera examines the floor before tracking up to the smashed window, the shot lasts approximately 8 seconds and allows us to take in the situation. The phone on the ground makes a beeping noise similar to the sound of a warning alarm which should be seen as a warning in its self. The noise then dies out which links to Malcolms life later in the scene.We can assume this scene is centr ed around Malcolm as its his view were seeing from, its also his bag we see on the floor sprinkled with shattered glass as well as earlier the winning of the award. A mid-shot Is used to show Malcolm being protective of his wife. As the couple have now taken off there expensive jackets/cover ups it seems they also lost the power that comes with it. 000708 The camera slowly zooms towards Malcolm and straight cuts back to a point of view shot, as this happens we hear the non- diegetic music increasing the tension.As we see Malcolm begin to move we also hear the faint noise of movement from the intruder, this (as well as the camera shot) is allowing the audience to capture that the intruder is standing in the bathroom. We see in a point of view shot to add tension as well as close ups so the audience can see the expression on Malcolms face. Though the distance from the bathroom and the position of Malcolm isnt far at all 13 seconds pass before we discover who is in the room, the time h as been stretched out to cause more tension.The first view we get of the bathroom is of the floor as the shot is still from Malcolms point of view, the fact we see the floor before the camera moves up shows that he isnt confident enough to look straight ahead, the shot then is then zoomed out to create a full body shot. its obvious the man we see (Vincent) isnt mentally stable due to the break in, his body language and the fact hes took the majority of his clothes off, knowing this Malcolm speaks quietly trying to keep a clam atmosphere.As Vincent moves towards the door we hear the diagetic sound return, we also see Malcolm and his wife are aware of the danger, when Vincent moves closer and Malcolm steps back. A mid-shot frame is used when Vincent starts to become angry and upset making him unpredictable and therefore more of a risk, the pan across Vincents face to allow us to see the emotions and then does the same to Malcolm. Vincents body language also tells the audience how unst able he is, one armis protecting him throughout, hes also very closed and shrugged which also gives off the sense of fear. The scene becomes very quiet with the only sound being whispers and crying. A mid-shot is used as Vincent shoots the gun. High key lighting has been used to show whats going on as its done very quickly. The loud gunshot comes as a shock to the audience as its been very quiet which adds more shock, within seconds Vincent turns the gun on himself.The camera pans while this happens. Malcolm was shot in his rowing jumper, making it ironic that he was shot right in front of his rowing photo in which they all look happy and full of life. 001027 A crane movement is used to end the scene, the screen then fades black and remains silent for a moment before playing the same non-diegetic music as earlier in the scene. The lighting is very dark and the room is a mess which represents the current situation

The Costs of Congestion

Costs are divided into private costs and cost to third parities. The cost to the third party is called an externality. nonpublic costs are costs that are personal to a person or company and so an example of that would be fuelling an airplane with petrol. Externalities occur when a person is doing something, but the full cost of doing the thing is not paid. An example of this is pollution, because no one actually fall ins for the damage caused. The most efficient outcome to association would be when marginal social cost and marginal social benefit equal each other.The externalities that are caused have to be the main problem. The environment is greatly damaged because of this. The more vehicles driven, the more the pollution caused. 44% of nitrogen oxide emissions in the UK come from cars. Cars also contribute to 24% of carbon paper dioxide emissions. Both nitrogen oxide and carbon dioxide are big contributions to global warming. Because of global warming, the Earths average tempe rature rises which causes sea levels to also rise. Nitrogen oxide also harms the bodies respiratory and immune systems.Carbon monoxide reduces the oxygen carrying capacity of the fucking(a) and could prove to be fatal. The UK road traffic is responsible for 69% of Carbon monoxide emissions.Another externality that is less obvious is noise pollution. This occurs because of vehicles. It causes a lot of perturbation to people. There are rattling few places left in England where noise pollution doesnt affect anyone in anyway.To reduce car congestion a design of ways have been developed to try and achieve the aim.A new deal for carry was published which outlined policies to create a better public transport system. The increase use of public transport would mean that congestion would be cut enormously as cars wont be in much usage.The congestion post in London that was introduced last February was developed to try and cut the congestion problem in the centre of London. This would be effective as people could be put off with the 5 charge and would rather use the public transport as it is cheaper. As this scheme is seen to be a long line success, other cities may well introduce them too. A criticism of the congestion in London however is that rich people would be able to pay and the people on lower incomes wouldnt. Although the money gained from the charges would then be used to improve public transport.To carry on using cars and not polluting the environment would be impossible, unless you switch to cars that run on hydrogen. This would be more environmentaly friendly as they emit less pollution than petrol. However the downside of this is that in current times, these cars are very expensive. In the future we may be able to see more of these cars being manufactured and slowly replacing the petrol-run cars.

Racism and Stereotypes Essay

genetic mutation provides a particularly public dis romance of relations of dominance and subordi realm. The foreshadow of childs play is to display publicly the processes of ch in every last(predicate)enge and struggle between two sides alleged to begin in equal terms further determined to produce and sustain relations of dominance vis-a-vis angiotensin converting enzyme a nonher. Moreover, sport as a meritocracy reard on skill quietly reaffirms our national common wiz individuals who work hard and possess the right stuff will al agencys prevail.Turned on its head, this lesson sires charge more than insidious those who ar at the top must generate risen to the top by dint of fair means and thus deserve their position. In contrast, those not at the top do not possess the requisite talent for such privilege. Even the runner-up is a loser(Wulfemeyer & Rada, 2005). Sport provides an documentary measure to evaluate the performance of a player and/or a team. There are unbo unded statistics for athletes in every sport, which are evaluated on a daily basis.Statistics show how well an athlete performs and how outperform of an player they truly are. As an athlete, talent is all that should matter and be looked at when making a judgment of whether they are good or not, unfortunately this does not always hold true instantly. Stereotyping, racism, sexism and all those contradict aspects of life, which were thought to have diminished over the years, are still prominent and impersonateed by dint of the media to this day. Stereotyping is the process of imposing characteristics on people based on their perceived group membership (Harrison, 2001). base on stereotypical beliefs, we make neighborly assumptions and make judgments on our fellowship of the perceived traits of those that fit in into social categories. Viewing groups in terms of stereo typefaces is the brains way of filling in missing data about individuals we know little about by superimposin g perceived traits of the group to which they belong. This is an efficient adaptation of the homosexual mind to reserve us to get out of getting to know everyone we encounter. Humans have incomplete the cognitive capacity, time, nor the desire to process all of the information available to us.We in that locationfore use our cognitive station as efficiently as possible by categorizing and compressing information in an attempt to interpose more (Rose & Christina, 2006). When stereotypes are based on a wealth of accumulated social and factual knowledge and are not used to make trait assumptions about individual group members, they are largely accurate and pose few problems. It is when stereotypes are based on false, misleading, or limited information that they become problematic.While most stereotyping, crimson the problematic variety, stool be considered harmless it holds potential for quick energizing if circumstances and situations present themselves (Harrison Jr. , 2001). Sport and somatic activity provide an abundant ground for the development, utilization, and propagation of stereotypes. Racial stereotypes regarding the abilities of African Americans and Europeans are very much prominent in the realm of sport and physical activity. These stereotypes have been fueled historically by theories developed to condone the perceived performance differences between African Americans and European Americans.Many years of theorizing and hypothesizing about the natural physical abilities of African American athletes have cause the thinking of entire populations. These dependingly scientific theories and hypotheses have formed the origin of todays African American athlete stereotype (Armstrong, 2011). The former United Nations Secretary General, Kofi Annan was quoted saying sport is a ecumenic language that can bring people together, no matter what their origin, background, religious beliefs or economic stance (United Nations, 2005) but this was not alway s the human face.Major barriers have been conquered over the years to bring equality to this nation and validate the former Secretary Generals above statement. One of the biggest issues that was dealt with was racism. This is a topic umpteen the like to tiptoe around and count is nonexistent in American, the so-called melting pot of the world. pagan groups are equal if not more dominant in professional sports today in their lodge in sport but the same cannot be said for the insurance coverage of the events that they participate in.Research shows that thither are still priming racial stereotypes made by sport announcers (Westerfield, Johnson, Hallian). African American athletes, at once excluded from participating in professional and intercollegiate sports because of institutionalized discrimination, now participate in many sports at a rate that equals or greatly exceeds their representation in the population. This is especially true in the case of intercollegiate and profess ional football and basketball (Center for the Study of Sport in Society, 2001).As equality became more evident in sport, especially football and basketball, so did the media coverage of these sports. The development of technologies, such as the telly or Internet, allows people all over the world to set a outgrowth increase in the popularity of sport. Over the years sports coverage has given a larger viewing population to the networks and the sporting entities have used that coverage to increase their revenue. Even though both equality for the minority player and the media were growing at the same time they were not growing together.It was true that blacks were getting more rights to play but they were not being broadcasted out to a larger audience by the media. For years African Americans and the African American community have been underrepresented in television coverage. When African Americans did appear they were often pigeonholed into demeaning, stereotype ridden portrayals, covering them as bestial, brutish, buffoonish, comical, criminal, dependant of government entitlements or support, ignorant, lazy, menacing, oversexed, and prone to out-of wedlock births (Wulfemeyer & Rada, 2005).The question of bias in sports coverage is neither impudent nor limited to charge. To date, several research projects have uncovered bias across race, gender, and ethnicity (Wulfemeyer & Rada, 2005). The social movement of bias has not been limited by venue either. Research has found bias across a wide range of sporting events ranging from professional and intercollegiate sports in the United States to international events such as the Olympics.Research has also demonstrated that bias can take many forms, from what is heard from the spoken description on-air to what is seen from the game coverage (Wulfemeyer & Rada, 2005). One form of racial bias that researchers have consistently uncovered is the ponderousness versus brains descriptions directed toward the players. I t would seem as though complimenting an athlete for his or her gymnastic capacity and physical attributes would seem autocratic and encouraging to a player but that is not always the case.Sometimes these seemingly positive comments have an underlying bias that is revealed by the commentarys views of the players. This image that is made by the media that African Americans are naturally athletic and are blessed with God given talent can portray the negative creation and perception of the lazy athlete who does not have to work hard or at all at his/her craft. Many times it was also portrayed that blacks were more animalistic and further away from being civilized than the rest of the population as well.These stereotypical expressions were put into the open in 1989 when Jimmy Snyder, an on-air personality for CBS Sports, openly told the public that the success of African American athletes was the result of selective and legal breeding on the part of the slave owners. Announcers negat e not just physical and intellectual ability intellect and character were also commented on, further negating the African American athlete. These stereotypes are not just targeted towards African Americans they defend and are present for all races.Examples of these stereotypes are things such as blacks dont have pain, have no morals, are not team players have animal instincts, etc. Caucasian players cant jump, they are hickish, and they are too loud or to opinionated and are very fair to everyday life. People of Asian decent are always good at math, cant squeeze well and are very strict with their children. Native Americans are lazy and mosttimes alcoholics, and only hold out off the casinos. Hispanics are not patriotic, they all drive trucks they are all-good at yard work and like to have a lot of children.All of these are examples of stereotypes that are out in society today and the list could continue to go on and on. These stereotypes that are portrayed by the media have p rominent force play of the sports that athletes choose to participate in, in many cases it probably even effect what position they play. Since media has become such a big part of todays society and is incorporated into our everyday lives young athletes watch sports on television and listen to what is being said about certain athletes and are likely to base what they want to do on the sport that they best fit into.For example if you are black you best fit in playing either basketball or football, if you are white you best fit in playing baseball or swimming, if you are of some sort of Hispanic decent you should play soccer or maybe even baseball. Even though racism is suppose to be a topic that was squashed long ago it still lives very much through stereotyping and is success all-encompassingy denying full integration throughout the spectrum of sport. These same stereotypes that are made by the media towards the masculine roles of sport also apply to distaffs as well.Even though woman around the world now participate in sport they are still not held to the same standard as males. When female athletes transgress gender norms and boundaries, even in a Post-Title IX moment, they are still held to antiquated societal standards of emphasized femininity and distaff appearance by the mainstream news media (Waches, Messner, Dworkin, Cooky, 2010). A great examples of this taking place is the Don Imus controversy in 2007 when he made stereotypical, sexist and offensive comments about the Rutgers University womans basketball team.Sexism is the belief or attitude that women are inferior to men, the application of masculine stereotypes to women or the hatred of one gender or sex (Griffin, 1992). In collegiate sports, sexism can manifest itself in several ways including inequitable livelihood dedicated to womens sports, media coverage of womens sporting events, womens college coaching salaries, views on elite female athletes and prejudice and discrimination against les bians (Whiteside & Hardin, 2009).Sexist views on female athletes originated in the 1920s, from medical establishment concerns about the masculinizing cause of sport participation on women. From a contemporary standpoint, football, mens basketball and most male college sports draw more interest and revenue than womens college sports. This reality provides the foundation for beliefs about female athletic inferiority (Griffin, 1992). Sexism appears most often in womens basketball, in part, because the game draws the most attention among womens college sports and because womens basketball is more similar to a mens sport than any other college sport.In addition, womens basketball is not one of the socially approved feminine sports like tennis or golf. Traditionally, prissy sports like tennis, golf and gymnastics are viewed as more feminine and these sports are, coincidentally, inundate with White women. Black women have customarily participated in basketball and track, which have long been considered as masculine sports. Sport controversies can alienate and oppress Black female student-athletes who already confront isolation, media criticism, prejudice and stereotypes.Neglecting race and gender controversies in sport can impact athletic departments brand phone recognition, alumni donations, corporate sponsorships and game attendance. More important, race and gender controversies also can negatively affect minority and female student-athletes recruitment, student-athletes social development and social justice for all student-athletes. Inquires should uncover sociocultural implications that can be used to craft recommendations in instances when race, gender, and sport adversely intersect (Waches, Messner, Dworkin, Cooky, 2010).It is said that racism is something of the pass and in todays society it is non-existence but according to Gill (2011) there is a modern type of racism called new racism. New racism is based on the widespread belief that racism no longer ex ists and civil rights legislation created an equal playing field. New racism includes feeling a way of life is threatened by others and different cultures are assumed to be incompatible. The traits that truly distinguish new racism from historical racism are racial ambiguity, blaming Blacks for their problems, and the use of the media to facilitate racism.Racial ambiguity refers to position forth a non-prejudiced explanation for what might be considered as a prejudiced statement. For instance, when Don Imus was asked to explain his comments about the comment he had made about the womans Rutger team he verbalise that his comments were intended to be a joke. Present in new racism, unlike historical racism, is the belief that the problems Blacks have intercourse are not a result of social disadvantage, but rather a result of some predisposed deviance in Black culture (Gill, 2011).It is evident that racism, sexism, prejudice, stereotyping and a lack of equality are still very much pr esent it sport today. Even with all the equality acts and laws that have been passed the playing field has yet to be leveled amongst different races, ethnic groups, and genders. Even though many sports have been intermingled there are still many sports that are dominated by one specific minority and that is not how it should be. The media needs stop putting emphasis and specific aspects of certain peoples life because in doing this they are generalizing a group.Through generalization the media is implying that a certain group of people are all the same and thus should all be expected to act the same way. This brings a very negative aspect to sport. Since sport is such a big part of American culture I believe that the media should really begin to change their ways and stay as unbiased as possible to allow the viewing population to make their own judgments and opinions on people based on their talent, not on what generalized group they have been placed in. References Armstrong L., Ket ra (2011).Lifting the Veils and Illuminating the Shadows Furthering the Explorations of Race and Ethnicity in Sport Management. journal of Sport Management 25, 95-106. Gill Jr, L. Emmett (2011). The Rutgers Womans Basketball & Don Imus Controversey (RUINUS) White Privlages, New Racism, and the Implications for College Sport Management. journal of Sport Management 25, 118-130. Griffin, Pat (1992). Changing the Game Homophobia, Sexism, and Lesbians in Sport. QUEST 4, 251-265. Harrison Jr, Louis (2001).Understanding the Influences of Stereotypes Implications for the African American in Sport and Physical Activity. QUEST 53, 97-114. Rose, J. Debra, Christina, W. Robert (2006). A multilevel Approach to the Study of Motor take hold and Learning (2nd ed). University of North Carolina-Greensboro Pearson. Wachs L. Faye, Messner Michael, Dworkin L. Sheri, Cooky Cheryl (2010). Its Not slightly the Game Don Imus, Race, Class, Gender and sexuality in Contemporary Media. Sociology of Sport Jou rnal 27, 139-159. Westerfield R.Carl, Johnson L. Darrell, Hallinan J. Christopher. Picturing Success Photographs and Stereotyping in Mens collegiate Basketball. Journal of Sport Behavior 221. Whiteside E. Erin, Hardin Marie (2009). The Power of Small Stories Narratives and Notions of Gender Equality in Conversations About Sport. Sociology of Sport Journal 26, 255-278. Wulfemeyer K. Tim, Rada A. James (2005). Color Coded Racial Descriptors in Television Coverage of Intercollegiate Sports. Journal o Broadcasting & Electronic Media 49, 65-85.

Evaluating Compliance Strategies Essay

The residency process is very primary(prenominal) in sumup billing and coding. subsequently a patient is seen, physicians document the patients confer. Medical administrators then post the medical checkup codes of the visit in the work out management program (PMP) and prep are the affirm. It is important to prepare subscribe tos correctly in run to stay in compliancy. A correct claim connects a billed service to a diagnosing. The diagnosis has to relate to the billed service to treat the patients ailment. The connection is referred to as code linkage.It is important to correctly link procedures and diagnosis beca give if they arent correctly link the payer will reject the claim and will not pay for the operate which then makes the patient responsible for payment. To be in compliance, medical insurance specialists postulate to know apiece payers billing rules stated in each insurance policy. These are subject to change and updated frequently so medical insurance specia lists as well as use payer bulletins, websites, and maintain communication with payer representatives to make sure they are staying in compliance.Medicare also has its experience set of rules and regulations. The Medicare National correct coding initiative (CCI) controls improper coding. CCI edits are used by computers to check claims for errors that would lead to improper payment of services. The CCI prevents two procedures from being billed that could not have been performed together. Private payers also have code edits similar to the CCI.Compliance errors sometimes occur. Submitting an improper claim may just be a simple mistake such as a typo, or sometimes it may be a deliberate act of fraud. Other common errors that are sometimes made are shortened coding, incorrect gender or age of the patient, assumption coding, altering documentation, coding without proper documentation, reporting services housed by unlicensed providers, and coding a unilateral service twice instead of c hoosing the bilateral code. For these reasons on that point are several billing and coding compliance strategies that have been put in place.One compliance outline used by healthcare professionals is to carefully define bundled code and know global periods. A medical insurance specialist leases to be egest on what individual procedures are contained in bundled codes and what the global periods are for surgical procedures. Another strategy is to benchmark the practices E/M codes with national average. By comparing the practice reports with national averages, upcoding is able to be monitored. Another strategy is to use modifiers appropriately, and be clear on professional courtesy and discounts to uninsured and low income patients.The strategy that I find the virtually reusable and am in support of is to maintain compliant job reference aids and documentation templates. origin reference aids are a form of a cheat sheet that lists procedures and CPT codes that are most often use d by each individual practice. I think that the only way this strategy idler be improved is to make sure that the job reference aids are updated frequently when new services are added to the practice, and when codes change or new ones are added. This can be naturalized by keeping track of when codes are updated or changed.There are many implications of incorrect medical coding. An improper claim will get rejected or denied by the payer. When this happens the physician will need to either file an appeal, or correct the issue. If the error can be corrected the claim can be resubmitted, however this is still unfortunate because the process will take longer than if it had been done full in the first place. When coding errors are made due to fraudulent attempts, the person who prepared the claim will lose their job and face legal action. Also, sometimes the physician in charge of the practice will be liable and possibly sued, because he/she is responsible for their employees and their actions.Medical coding, physician, and payer fees are all related to the compliance process. Any services performed by a physician will need to be correctly coded so that they can be paid for. Medical coding must be done properly in order to stay in compliance. Physicians must be honest and provide proper documentation of any and all services performed in order for an insurance company to approve a claim and pay for the services that were performed. As long as everyone works as a team, and works in honesty, it is easy to stay in compliance. And by using the strategies I have outlined, compliance is not difficult to follow.

Public Sector Economics Essay

In describing the economic favours and disadvantages of the proposed tax revenue constitution change the advantage is that revenues increase substantially from $9,134 billion to $184,807 billion. From a macroeconomic viewpoint, the more currency in circulation, the more money the firms departing receive. With a greater amount of funds in circulation the more that workers will have in their net income. This concept stimulates the economy as a hole in a revenue draw near and cash in circulation.On the contrary, the disadvantage is that the proposed tax ramble was increased by 0. 03 percent, the Finance heavens was taxed and no one was zero rated besides Agriculture. In viewing the current law of products the advantage is that the tax rate is slightly lower at 0. 07 percent and all products were exempted from taxes, and zero rated thus receiving money sand in terms of a credit. Despite the low revenue there the current tax policy tends to be more efficient.Considering that th ere argon no taxes and credits are being received in terms or revenues. Focusing on the Proposed police force, this would be bias and favorable to the federal government. The federal tax system relies on a number of different types of taxes to generate revenues. Therefore raising the tax rate 0. 03 percent to 0. 10 the federal government is able to have more in revenues. In discussing the period Tax legality, this would be more favorable to the consumers because of the lower tax rate.As consumers we want to pay little in taxes lower taxes in turn pushes out the overall requirement curve as we demand more goods and services with higher disposable incomes. Supply side tax cuts are aimed to stimulate capital. If successful, the cuts will shift both aggregate supply and demand because the price level for a supply of goods will be reduced, then it leads to an increase in demand for those goods. To label this table horizontal or vertical equity, we would say that the table would be m ore supportive to vertical equity dependent on proposed or current law.By definition vertical equity, is a method of collecting income tax in which the taxes nonrecreational increase with the amount of earned income. The driving principle behind vertical equity is the notion that those who are more able to pay taxes should contribute more than those who are not. In reviewing the table we would agree that the Proposed Law would match well with the vertical approach and horizontal equity would be the explanation of the Current Law system, because there are more zero rated products that offer credits.

Marketing plan about Tan Hiep Phat

merchandising Environment HTTP receives a advanced w atomic number 18ion line and performs very comfortably in managing tonicity disparager global standard much(prenominal)(prenominal) as SO, and opposites. Moreover, they contribute invested significantly in research and development. One of the authoritative strengths of the ships go with is that they confound a reinforced distribution system. HTTP also has some limitations. The company has only ace mill which cannot provide enough returns to the make do. In addition, the customer service of the company underperformed is an different disadvantage.The limited obligation company is going to develop to Join-stock company for its benefit of such(prenominal) organizational structure. The weather of Vietnam give rises a striking opportunities for the support of afternoon tea leaftimetimetime. on that pointfore, HTTP has a large number of supporters. Moreover, the development of engineering fosters the communicati on amongst customers and producer more than easily and inexpensively. Although there are great opportunities, HTTP is suffering from war-ridden pressure. While the direct competitor CO has dominated a large proportion of grocery, there are so numerous substitute ingatherings for consumers to carry for the same need.Furthermore, the unstable economy has unhingede some impact on the input and purchase process. put Market The target securities industry of home in stagecoach colour teatime is Vietnamese young adults who cast or a large proportion of population in Vietnam. energy class grand tea aims to be a pleasant beverage that is pissed for health and has good taste in transcend of consumers mind. Marketing Mix HTTP provides many kinds of jet plane tea in the product line which indulge variant taste of target consumers. The naught Degree verdure afternoon tea is produced by current technology and film healthy comp angiotensin-converting enzyments suc h as vitamins.The product is packaged in PET bottle which is reusable. The bottle is designed with ballpark color, so it looks new(a) and eye-catching to target consumers. At the beginning, HTTP follows the skimming hurt st localisegy with the nix Degree greens tea product. They want consumers to know that the product has good prize and healthy. At the electric current time, nobody Degree jet afternoon tea has been set at the food market equipment casualty to compete with opposite(a) competitors. Promotion strategy of zilch Degree green Tea focuses on media ad.In addition, some sales advancement programs were implemented to attract its target market. Products provided by HTTP take advantage from the reputation of the company including Zero Degree Green Tea. HTTP has built good relations with society and media in variety of social activities. HTTP has invested 50 billion dollar in striation and facilities. in that respect are two new factories have been built in Chug Alai and Ha Name to provide inventory for the market in the Middle and the North of Vietnam. Zero Degree Green Tea is distributed intensively to the market through many intermediaries.Company Description tan hippy manner was well cognise as Ben Than bear before. It was established in 1994 by Dry. Trans Guy Than. Nowadays, alike hundreds of foreign brands in drinking industry like Pepsi, coca plant Cola, topaz hippy racecourse close to converts awareness of Vietnamese slightly carbonated drink into healthier drink. burn mark flower child Pears products intended to happen upon the title Vietnam High Quality Goods by consumers voted in honor of National Brands in 2010 and the other invaluable prizes which nurses the customers depose in fiber management as well as environmental protection of false topaz flower child cart track.The company is recognized as Quality Management System according to ISO 9001 2000 in 1999, environmental Management system ISO 14001 2004 2006 and Hygiene Management System Food Safety HACK standards in 2006 Facilities of tangent hippie Path Company are very large and organizing Head Office is at 219 tyke mellow commission locate in Bin Dung, Vine PH, Than An, Bin Dung. Scale factory broader 110,000 mm, with the equipment, technological lines of research, and the most modern manufacturing Southeast Asia.Furthermore, HTTP is proud to be one of the units owned in many produce technology, the most modern lines Vietnam as sterile lines extracted Aseptic cold, fresh beer, drinkings and fermented production line. In 2004, symbolism production with advanced technology shelling of Japan was first applied in Vietnam. Than Herbal Tea, cast 1 energy drink, soya bean milk Soya Number 1, and so on is the leading brand in the market, has proved HTTP unendingly go early in accessing and understanding the ever-changing needs of consumers.For instance, the most well-known drink, also in one of the first product topaz hipster Path has produced, Zero decree Green Tea has taken a huge adjust in drinking generation. Strategic Focus and Plan imaginativeness The vision of company is to become the leading Asian corporations in three main business sectors such as industry drinks, instant food, and plastic packaging. This is measured by a lot of factors firstly, the company is located in the top 10 leading company in the beverage market and food in Vietnam.Secondly, it has to achieve Total Quality Management certification and international management standard. The final factor is indispensable market penetration the company makes effort to enter brand of Zero Degree park Tea to Asian market. Mission sunburn Hippie Path Group produces and does business the healthy products that are good for Asian consumers with the taste and tint of products according to international standards. At the same time, the company has to retaliate the toweringest demands of customers to be as preferred supplier as well as a r eliable partner in business. GoalThe objective of the Tan Hippie Path Trading and Services Limited Liability Company is to create the best drink products through multiple brands such as Number 1, Zero Degree Green Tea, Herbal Tea Dry Than to consumers by an extensive distribution system and spread over 64 provinces in Vietnam. Core Competency and Sustainable Competitive Advantage Core Competency Each company has special core competency. So does Tan Hippie Path, for them, Today more than yesterday but not right by tomorrow with Spirit No matter is impossible and they commit to achieve International quality standards.Moreover, the many sets orientation according to the highest spirit of family and becomes a trusted partner. HTTP group is striving to become amenable and respectable citizens in the society. Competitive Advantage To compete with the giants of world-class beverages are available in Vietnam, Tan Hippie Path beverage group tried incessantly to create differences. The advan tage of HTTP is flexibility, quick ratiocination making, know how to find out the potential demand of consumers to meet and continuous improvement.The more important thing is that HTTP group is always interested in the development of connection because it plays the important role to successes of business. Therefore, HTTP involved in social activities and charity very much. l am aware the consumer is king, decide the survival of your business, so in prescribe to receive the support of consumers, we have the contribution by contrast, creates belief in whop. Therefore, I have captured the hearts of Vietnamese customers. Success depends on many factors, but ultimately the quality of the product corpse the number one criteria. (Businessman Trans Quiz Than-CEO of Tan Hippie Path group) Situation Analysis SOOT Analysts Strengths High-quality charitable resources Modern productions line and productions facilities HTTP is one of the most leading firm, which achieve integrated systems st ability standards ISO 9001-2004, 14001-2000 Having large parcel of land of the market for non-gas beverage Substantial investment in product research and development Numerous allocate for quality, participated in many social events Wide distribution system Weaknesses There is only one factory located in Bin Dung Firm only focus on domestic market Taps beverage products compete with each other.Customer service is not good Limited liability company Opportunities Large market with modern consumer. High quality materials contribute to improve the quality of products Climate of Vietnam testament be a business opportunity if HTTP development suitable products. Tropical climate increases demand for consumer beverage. There are a large number of material supplier of HTTP, That facilitates for manufacture to ensure inputs are comfortable Information technology and mass media develop pattern of HTTP and its products Vietnam located in South East Asia and close to ocean.That is good posit ion for export to foreign market Vietnam have Joint in WTFO since 2006 Drinking tea is traditional habit of Vietnamese and Asian Threats Competitive pressure Taps products can be competed with other direct competitors like CO of ARC and other substitute goods Customers require more about quality of product and packaging. That increase pressure on R & D department of HTTP Unfair competition flash impact on cost of input and purchasing of customer Complex criteria of hygiene and safety industriousness Analysis It is predicted that, Vietnamese beverage tent to increase gradually in gas beverages at about 5% per division.Whereas, non-gas beverage will have a significant growth at a rate of 10% a division, within the period between 2007 and 2015. Specifically, mineral pissing ND bottle water will have average increase of 12% per year, fruit Juices figures will increase at 4-7% per year (2007-20019) and 10-12% per year (2010-2015). Most of beverage firm tends to produce and sale non -gas beverage, especially products thats good for consumers health. In Vietnam and worlds beverage market, bottled parking lot tea have been developing significantly, since ass.Almost famous brand which have appeared in Vietnam for many year have produced potassium tea products in Europe, the U. S, Japans market. such as Lipton, Nestle, Unprinted, ARC. At the moment, there are a lot of light-green tea products which are bottled. The two most pop product are Zero score green tea of Tan Hippie Path, CO of ARC. Specifically, the Statistic of Nielsen in 2011 illustrated that. Zero degree green tea accounted for 13% of the market while, Cos figures were 8,1%.Furthermore, another statistic from Nielsen also showed development of Zero degree green tea proportion in bottled Vietnam green tea market that 1/2007 30%3/2007 40%4/2007 48%5/2007 49%6/2007 53%7/2007 52%8/2007 57%9/2007 Fact of tea industry Vietnam have climate and geographic conditions for growing of tea. There are 33 over 5 4 provinces of Vietnam grow tea. Such as Thai Unguent, Lam Dong which is famous place for growing tea in Vietnam. Within period between 2003 and 2004, Teas output growth steadily and Teas heavens were 100. 0006 ha.Thus, its good opportunity for bottle green tea to develop because of low cost of input. Competitor abridgment Since, Tan Hippie Path discovered and developed bottled green tea market, Zero degree green tea brand have begun to be the most popular product in the market. Then, bottled green tea have become potential market that big brands began to Join in. In consequence, there are many bottled green tea products form other firms omitted in this market. Such as Real leaf (Coca-Cola), strong (Vanilla), Lipton Pure Green (Pepsi), CO (ARC).Furthermore, many brands also diversified instance bottled green tea products. Such as artichoke tea, lemon green tea, honey green tea, free- sugar green tea. It creates their differences compared to other competitor. imagine 1 The bottle d green tea market of Vietnam in 2011 (At-Nielsen) Although many products of many firm in the bottled green tea market, the report of Canticles illustrates that the two most popular products areas of ARC and Zero degree green EAI of Tan Hepatic. The two big ones still maintain a significant distance rather than other brands.Investing in Vietnam with total capital of 14,5 million, CO alikek aggressive advertising campaign, in 2010, ARC raised the yield to 70% by expanding factories in Ho Chi Mini City and completing new one in Ha Non. To compete against opponent- Tan Hepatic which discovered and had larger market pieces, CO found its own way. It is focusing on developing distribution network, particularly in big cities and choosing PET bottles which have a small capacity (mall) to fit the customer hands size. In consequence, ARC achieved 57% growth in Vietnam in 2011.Therein, CO is the major revenue of beverages segment with the best growth. Company The first and most important ra tionalness why Tan Hippie Path has a high position as it is today is the companys strengths in facilities and human resources. They have a high quality input sources from prestigious suppliers. Besides (in addition), a well- render infrastructure system with modern machineries, equipment, research facilities and the most modern manufacturing process in Asian, alongside with high regarded labor protection procedures to ensure safety for employees.In HTTP, their moderators (leader) are ambitious and visionary managers They are very flexible, make decision based on hard working researches and discussions. The success of CO Green Tea is visualized by a great effort of them while they knew how to find out the potential needs of consumers to satisfy and continuous improvement, and not afraid to roll out new products to compete in a igneous market of beverage drinks. Their workers are also professionally trained and with high responsibility.Furthermore, Tan Hippie Path has over 17 old age of operation in beverage industries and serves the nonuser, company always get customers trust and appreciation for high quality products and service. It is Illustrated with 11 consecutive years (1999-2009), HTTP was voted as one of the top quality brand of Viet Name by Saigon marketing newspaper readers. The company is one of the leading enterprises of the country reached an international quality standards system such as ISO 9001-2004, 14001-2000, HACK etc.Especially, they have a larger market grant of the beverage market with an extensive distribution system. Indeed, there are other reasons for the companys success and marketing strategies is one of the prominent factors to achieve that. Overall, Tan Hippie Path used their strengths in marketing strategies analysis and paygrade process to satisfy customer about high quality products as well as achieving missionary work goals. Consumer analysis Customers account for an inseparable part in Tan Hippie Path business.Therefore, customer divider and analyzing consumers characteristics are very essential. Particularly, Tan Hippie Path realized that nowadays consumers have higher(prenominal) precept levels and their living standard is better than before, so they always require better laity products. Viet Name is a populous country and with young population who follow modern mannersstyle with fast food and convenient drink. Another pro for beverage development is a tropical climate (very hot) so this increase demands for feeble drinking.In addition, with respect to the lifestyle of Vietnamese, their products are combinations of traditional (tradition of drinking tea) and modernity (the product is capable of using fast). Tan Hippie Path provides valuable contribution to customers through health and nutrition which is one of the issues people have-to doe with today. Take example, because green tea is good for human health increase resistance, refresh body (compare with Coca cola). O degree green tea of compa ny is a high quality product too that is guaranteed thanks to technology bottled still in high temperatures from 86 degrees C to 90 degrees C.This process keeps safe green tea flavor characteristics, pure quality, and nutrition. Market-product Focus Target Market Zero Degree Green Teas target market is Vietnamese young adults who are suffering from the negative impacts of fast-paced lifestyle such as pollution, great pressure at school and work. Therefore, they raise awareness of healthy drinks use (Best preserve Success, 2011). Since Vietnam has youthful age structure, this target market becomes very attractive.If sop up dominates the market, HTTP can gain much profit. Points of end HTTP provides ready-to-drink green tea to the markets with some points of difference. Firstly, it is convenient to carry on and it saves time of making. Moreover, Zero Degree Green Tea is made by natural materials and it has no gas. Therefore, the product does not damage consumers health. In additio n, GET taste very good with lemon flavor. Another difference is that GET is packaged in high quality bottles using PET technology and they are reusable.Positioning The positioning of GET in consumers mind is a healthy product which supports energy to young consumers. Green tea is also a traditional drink in Vietnam and HTTP has made it more convenient to consume. In addition, the product has low equipment casualty which is more low-priced for everybody, especially young people. Marketing course Product strategy Product line. Tan Hippie Path also provides a variety of green tea products such as free-sugar green tea, lemon green tea, honey green tea honey and lemon green tea, ND even prepare to open up green tea in box.It has diversified the containers of original flavors such as producing lemon green tea in glass bottle, PET bottle and can to satisfy customer needs and wants. Unique product quality. Produced on modern Japanese technological production line with selected verdant l eaves plucked out of tea plants on plains, green tea is able to keep its natural and pure flavor. Green tea is mad through hot extraction process in order to ensure food safety and hygiene standard and to detain precious essences of green tea. Zero Degree Green Tea has original flavors to satisfy consumer needs and increase customer value.With nutritious element such as vitamins E, C, and especially EGG, a strong anti-dioxide element, green tea helps people to reduce stress, reinforce resistance, prevent skin ageing and cancer in order to cool down your body and spirit after a hardworking day or after a long trip. Furthermore, this products have light yellow color which is same color with spirit tea and is not too much sweet. It makes consumers believe that this beverage is good for their health, although, people normally phone that bottled and manned drink is harmful from color chemical and sweeteners.It is very convenient to bring along Zero Degree Green Tea on trips, picnics, o r in conferences And sometimes simply drink it at home instead of purified water. Packaging. Its cover are designed finely because green color on it makes consumers receive fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors products. With the use of heat-resisting mall PET bottle, the plectrum of trade mark logo (two circles), and green tea bears high aesthetic value under the sponsorship of Number One trademark.Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors products. Price strategy Since Tan Hippie Path group explored the bottled green tea market in the early of 2006 and achieved success, this market has become an exciting resort area with a lot of participants such as CO, Green tea 100 and Lipton green tea. In that situation, Tan Hippie Path used the advantage of first-mover in green tea mar ket in order to apply skimming pricing strategy to Zero Degree Green Tea.It means that Tan Hippie Path sets the price which was 20 % more than the others beverage. However, customers still accepted and were willing to buy the product with that price because it was still consistent with Vietnamese standard of living at that time. PET bottle Zero degree green tea Green tea 100 Lipton pure green tea some chaffer 7,500 VEND 6800 mall VEND 5,500 mall VEND 6,000 Figure 2 Retail price similitude of RED green tea 2011 in Vietnam Although the price of zero degree green tea is higher than others, the customers really desiring the product are willing to pay.These people are not very price smooth because they usually concern more about the quality of the product. When the company sets the higher price compared to the competitors, the customers think that the quality of product is higher than others, too. Tan Hippie Path grasped clients psychology which most consumers believe that the high pr ice is the good quality. This is one of the factors contributing to the success of this product. However, nowadays, the green tea market becomes more and more competitive with a lot of new brands penetrating the market such as Tea Plus, Fresh, Wonderland and Thin Tar.The customers have ore comparisons about price and quality between the different brands to choose the best product for themselves. Therefore, Tan Hippie Path does not concentrate on skimming price strategy as the first time. The price of Zero Degree green Tea at the moment is medium compared to the other brands in the bottled green tea market. However, within the advantage of first mover, Zero Degree Green Tea has been known and believed in high quality and healthy product, so customer behavior does not change significantly in purchasing decision making.Moreover, setting the medium price is also another advantage of this product in todays market because he company can prevent some brands from entering the market. If Tan Hippie Path still keeps high price as the first time, this makes lots of chances for the other brands entering the market by setting lower price but also ensuring to earn profit. Promotion strategy Zero Degree Green Tea is the first ready-to-drink tea in the market of Vietnam. By understanding consumers psychology, it had a high position in the consumers perception. However, today the market has a lot of substitute products.Facing this risk, it should focus more on forwarding strategic to attract consumer. Tan Hippie Path articulated on activities sponsored in many different fields such as sports, arts and culture-social activities. Whether being charities donation or trade the item are not out the main purpose for the consumer that is make consumer know about the product and its brand. In the year later, Tan Hippie Path was standing in the top 10 businesses fagged on advertising in Vietnam. The most activities are funded biggest like brands for health care, such as green tea, Ba rley tea.Advertising. The media which was used in advertising of Zero Degree Green Tea was variety such as newspapers, magazines, televisions and outdoor advertisement. Zero Degree Green Tea has creative advertisement, which has been broadcasting in popular channels like WV, TV and Vietnamese cable TV like ACTS, heal, Lets Viet, yang TV, ACTS. Target customers is people who interested with health and nutrition so their advertisement concentrated on delivering the idea that Zero Degree Green Tea is able to keep teas natural and pure flavor.Print Advertisement was posted on almost newspapers such as Auto tree (Youth), Than nine, The gigs pH nu (Womens World), Tip HTH gig Dinah (Marketing family). Advertising campaigns about utilities and benefits of Zero Degree Green Tea which were posted 1 time/ workweek in 3/2006, is presented in the newspapers and magazines. There are several bus stations in which Zero Degree Green Tea puts their advertising panels. Painting advertising on the buse s is also the best way for attracting consumer. Moreover, people possibly notice on those advertisements and try to drink Zero Degree Green Tea.They use tools to support sales such as promotions, consumer sampling, sampling route, pageant products, posters, billboards, organize event to increase brand perception for consumers. Internet is the quickest and shortest way to deliver information to any consumer. Their own website which is updated regularly. They also use social network such as backbone which is crowned with young people in residential district network. In some popular websites for particularised group of people (zing. Van, heal . Com, yang. Net), Zero Degree Green Tea puts their animated banner to display attractively their product.Publicity and Public Relations. In the economys situation today, advertising is declined gradually and abdicated for PR then raising activities and the mental hospital of corporate value are not only in the quality of product, but also th e brands image associated tit the community activities. Tan Hippie Path considered this as a principle of its business operations. Zero Degree Green Teas brand associated with sports activities, typical is Student contest Literature Fitness -Art 2012 U League (Hoi HTH sins vine Van-The-My 2012 U-League).Besides the programs funded to the health care of community that were done by Tan Hippie Path such as twenty-four hours for blood glucose testing and caring diabetes patients (Nagy hoi HTH dung yet VA sham Soc been Nan dad that dung) TV Program For the quality of life (Vi chat lung choc song) aired on HTTP. The meaningful of community activities have asserted Tan Hippie Pats brand increasingly not only production, good business but also serving the community benefits. Tan Hippie Path Group and music channels Hanta signed cooperation within two years from 9/9/2009.Because their customers are young people and with the same goal which is delivery quality products to consumers, the c ooperation between the two sides will support each other in business expansion and exploitation market potential and advertising two brands. Tan Hippie Path got many certifications such as Vietnamese flag of Ministry of Labor, Invalids and Social Affairs Unit Emulation excellent work of occupational safety and health in 2006 (03/17/2007) certificate of famous Brand country (26/04/2008) -ran Hippie Path received Vietnamese Gold whiz Medals, honoring businesses WTFO, Vietnam Dragon Symbol (30/0112010).These prizes and certifications are recognition of government and community about products quality. Sales promotion. Tan Hippie Path had many promotions methods such as discount for buying block, lucky prices, promotions in supermarkets and other retailers to applying for consumers. They organized a lot of activities to erect and deliver their product. For example, promotion program Fun spring, torn label, engaging gold (Year of the Dragon 2012) Zero Degree Green Tea-life moments cool ing-Khan shack gigs intent choc song (2012) Zero Degree Green Tea- smile spread-Nu quoi Ian too.Goal of this event is creating opportunities for people to laugh with all people in Vietnam and spread the spirit of optimism, love of life to other people, discover the power of smile. In addition, Tan Hippie Path also held mini- contests for community networks on fan page of Zero Degree Green Tea. Game- shows were taken place every week with attractive gifts. On the occasion of holidays, hey were a sponsor for the promotion of the discount programs of Big C supermarket, Co-pop mart, underground to stimulate consumption on last years holidays.Personal selling. Main orientation of Zero Degree Green Tea is most concerned with agency. In the mature stage of the product life bicycle should not promote this tool. Because of customers and distributors were aware of products brand in market. Primarily based on advertising to inform, persuade and remind customers. come out marketing. The comp any will directly promote their product to targeted customer and improve brand awareness as well. Tan Hippie Path has always focused on tools of discount for sales to wholesalers and retailers.Promote policies and programs as well as support sales and promotions to attract and retain the principal agents. Promotion cost. Nowadays, Zero Degree Green Tea is high in position in the product life cycle. Advertising campaign in favor of psychology attained good results in building images of a natural product, beneficial health, bringing fresh feeling fresh, cool. At the same time, awareness of the teas benefits for consumers is quite high (over 50 %), besides that the connexion of another brands such as CO, Fresh, tea plus, hat also contributes to increasing competition in the market.Advertisements are not only introducing the product but also its purpose is increasing revenue and profit. However, depending on the life cycle of products that promotions have a certain goal, Zero Degree Gr een Tea of Tan Hippie Path is on saturated stage of the life cycle of product while rivals the brands market share is quite Vietnam large, each brand launching different strategies to attract customers. It leads to market which is influenced by many factors harmful to business so at this time, the primary objective of business is strategy to compete with rivals and large market shares.Therefore budget planning which is suitable for promotional activities will contribute to the success goals. Figure 3 The promotion cost and revenue of Zero Degree Green Tea over the period of life cycle product At the present, the bottled green tea market share is full, Zero Degree Green Tea has to compete more drastically with other opponent. Tap Hippie Path was assessed one of five companies having the highest promotion cost in 2009. Specifically, promotion cost increased 3 times at that time, while other competitors figures were quite small